IKEA Playable Posters

 
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Brief: IKEA wanted to educate future generations on how to make more with less.

Insight: What can children make with a single sheet of recyclable paper?

Idea: Introducing the flatpack poster range. A series of products that can be made with a single sheet of IKEA’s MALA paper. Children could turn a sheet of paper into 10 different products such as a vase, photo frame, lamp shade and more by scanning the QR code and following the instructions.

Credits:

CCO: Juggi Ramakrishnan

ACD: Gary Rolf

Copywriter: Gaurav Maitreya

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